Style Jerry Seinfeld and Kith’s Fall 2022

Jerry Seinfeld and Kith’s Fall 2022

Andrea Tuzio

In July we celebrated 33 years of one of the most impactful and successful American sitcoms ever broadcast, the “show about nothing”, Seinfeld.
Yesterday Kith unveiled its latest Fall 2022 collection and related campaign, starring Jerry Seinfeld and shot by the great American photographer and portrait artist Mark Seliger.

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Kith, as well as Aimé Leon Dore, strongly identifies with the city where the brand was born, we are talking about New York City, choosing as testimonials for its campaigns prominent personalities-but also ordinary people-who were born or grew up there in the Big Apple, just like Jerry Seinfeld, who was born in Brooklyn and is a Queens College alumnus (the latter is the protagonist of a capsule of Kith’s Fall 2022).

These are the words of Ronnie Fieg, founder of Kith, about Jerry Seinfeld and the campaign:
“There are a handful of people that I’ve dreamed of working with from a young age. On the very top of that list was Jerry. There are very few individuals that have had the kind of impact Jerry had on me. Having candid conversations on set with one of my heroes made me realize how incredible work can be when you infuse your biggest inspirations in what you do. While taking this photo, he tells Mark to hold a sec, he leans in and says: <<Ronnie, when two well known people take a photograph, you could tell which one is less known by how big their smile is>>. My ribs hurt. Thank you Jerry. For being Jerry. Fall 2022 is a movie”.

Kith’s Fall 2022 will be available online and in the brand’s stores starting Friday the 9th

Written by Andrea Tuzio
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