Today will be inaugurated at the Triennale di Milano the new multi-sensory skatepark animated by electronic music of the producer Koreless and is the new work of South Korean artist Koo Jeong A entitled OooOoO. The installation starts from the idea of deepening the intense bond that has recently been established between design and sustainable mobility.
Lorenza Baroncelli, artistic director of the Triennale, has promoted the realization of this project because she claims that there are elements that unite the skateborarding, design and architecture. The work was created for the exhibition PLAY! and will be available free of charge on the ground floor of the Gallery until February 16, 2020. In turn, in groups of fifteen people at a time, you can try stunts and tricks with the table. For Baroncelli there is a constant link between the world of artists and that of skaters, as if one thing nourishes the other.
Today the reality of skateboarding is no longer limited to the sport itself, but extends to something that goes beyond the boundaries of the table, becoming a culture and a lifestyle. In fact, many people use skateboarding as an original and ecological means of transport. This is the main reason why the Triennale di Milano decided to propose OooOoO, bringing the practices of the game back into the building and transforming art into something that the viewer can experience first hand.
The exhibition has been structured in such a way as to reproduce through a play of lights and noises the feeling of being outdoors, in a real skatepark, like those found in America. From these ideas and considerations we will start to talk about sustainable mobility during the conference of 30 November in which professionals such as Men’s Collections Visionary by Tod’s Michele Lupi, the ad by Qooder Paolo Gagliardo, the artist and film maker Diana Manfredi and Pablo Baruffo of the group of skatepark designers CTRL+Z will take part in the debate.
The aim of OooOoO is to question people about the current role of the museum compared to what it had in the past – as a space where images, paintings, etc. were traditionally collected and not very interactive – looking to the future in order to make changes and improvements.
At the end of the exhibition the track will be donated to the city of Milan.
Testo di Anna Cardaci