The new Tesla Cybertrack in LEGO format

The new Tesla Cybertrack in LEGO format

Collater.al Contributors · 2 weeks ago · Art

On Wednesday, October 27, on the LEGO Instagram profile appeared a post containing the classic brick with the appearance of the new Tesla Cybertrack launched last week by Elon Musk.
Lego, who has always done this kind of Instant marketing, decided to propose this image joking about the fact that the pick-up is an evolution of the truck – that we all assembled as children – ensuring the indestructibility.

In fact, last week, Elon Musk presented his latest invention to the world. Accustomed for a while now to his innovative ideas and maybe even a bit crazy, like the flame throwers sold by his company The Boring Company, the owner of Tesla has decided to propose Cybertrack, a huge model of car that seems to have come out of a science fiction movie, with simple and squared shapes reminiscent of a mix between a tank and a Bat Mobile if it was not for its gray color.

The idea of the American entrepreneur is to compete with Ford on the F150, which is the best-selling car in the United States, deciding to challenge the lucrative market with a model that is completely out of line – perhaps a little too much.
Cybertrack was built on an unprecedented platform, designed to give strength and rigidity to the car. The owner of the American car manufacturer designed the entire car with bulletproof armored glass so that if you find yourself driving it in the middle of a war or shooting, you can get out unscathed.
The car has a greater range than the other Tesla models and is capable of carrying six people. More than 5 meters long, high and impressive, the pick-up is offered in three different versions. These vary according to the capacity of the battery – yes because like all the other Tesla, it is also an electric car -, the number of engines and miles of range. The interior of the machine is very essential without too many manual controls.

The three versions will be available from 2021 or the end of 2022, depending on the choice.

Lego | Collater.al 2
Lego | Collater.al 2
Lego | Collater.al 2
Lego | Collater.al 2

Text by Anna Cardaci

The new Tesla Cybertrack in LEGO format
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The new Tesla Cybertrack in LEGO format
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Conceptual illustrations by Eva Bee

Conceptual illustrations by Eva Bee

Giulia Guido · 2 weeks ago · Art

Eva Bee is an English illustrator who, thanks to her works dealing with current issues, has attracted the attention of several renowned magazines, including The Boston Globe, The Washington Post, The Financial Times, The Guardian, The Observer, and many others. 

After more than 10 years of activity, Eva has developed a technique that allows her to work in a practical and clean way and, above all, to respect all deliveries for customers. Obviously, as first thing there is the choice of the topic to be addressed, once decided the illustrator starts to make a draft on paper using ink pens and, only once the idea is fine-tuned, she scans the sheet and finishes the work digitally, adding colors and details. 

The end result is clear, striking and characterized by a vintage style that makes the illustrations perfect for all the magazines with which it works.

As a British woman, among the topics covered by Eva Bee, Brexit stands out, but there are also illustrations related to issues such as immigration, poverty, war, continuing with depression, loneliness and the world of social networks. In our gallery, you can find a selection of her works, but to find out more go to the site of Eva Bee.

Eva Bee | Collater.al
Eva Bee | Collater.al
Eva Bee | Collater.al
Eva Bee | Collater.al
Eva Bee | Collater.al
Eva Bee | Collater.al
Eva Bee | Collater.al
Eva Bee | Collater.al
Conceptual illustrations by Eva Bee
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The best commercials to prepare for Christmas

The best commercials to prepare for Christmas

Giulia Guido · 2 weeks ago · Art

It was difficult, but we made a commitment to wait until the beginning of December to talk about Christmas. Like every year, brands, shops and agencies make spots dedicated to the holiday season and we are here to propose our favorites, those that have melted our hearts and made us feel the Christmas atmosphere.  

Apple

If our list were a leaderboard, in the first place would be the Apple commercial “The Surprise“. A family – father, mother and two daughters – leave to spend the holidays with their grandfather, who has recently become a widower. 

The grandmother’s absence is felt in the air and the two girls try to make her presence live again

Sometimes, the best gifts can come from the most unexpected places.  

It will make even the most skeptical of us to shed a tear. 

Xfinity

If you love cinema, Spielberg and, in particular, E.T., the Xfinity spot will take you back 37 years. The video brings us back to Elliot‘s house, now an adult with children, when a strange light illuminates the courtyard at the back.

Christmas means going home and, like many others, even the little extraterrestrial has returned for the holidays and we could not be happier.

Macy’s

It’s called Santa Girl, the Macy’s commercial that is not only a wonderful Christmas manifesto but also a feminist one. “When I grow up I want to be Santa,” says the little girl in the video, which is immediately interrupted by a classmate who reminds her that it is impossible because she is a girl.

But, by now we have understood, at Christmas everything is possible.

Microsoft

The protagonist of the Microsoft commercial is its new universal simultaneous translator and a nice little girl who wants to talk to two reindeer that show up in front of the front door at all costs. 
The ending is hilarious and the questions that the little one has to ask are really epic! 

Spotify

Spotify could only go and bother HER, the undisputed queen of Christmas songs: Mariah Carey
Behind the scenes, everything is set up and “Mimi” is ready to make her timeless “All I Want For Christmas Is You” resonate all over the world.

You’re already singing, right?

ASDA

The British supermarket chain thought of a spot that represented the magic of Christmas. Like the dust of a Tinker Bell, the Christmas magic is caught by two children, Jack and Tilly, in the colors of the Northern Lights.

Once locked in a jar, all you have to do is distribute it to everyone, but what happens if they are left without it?

Sainsbury’s

Also this year Sainsbury’s – which last year had really made us crazy – manages to impress with its Christmas spot. The English supermarket chain presents its own review of the origin of Santa Claus.

Of course, the moral is only one: the gifts are only received by persons who have been good all year round. 

John Lewis & Partners 

Directed by Adam&Eve/DDB and director Dougal Wilson, the John Lewis & Partners commercial “Excitable Edgar” focuses on the story of a strange friendship between a child and a dragon who still has to figure out how to handle the fire.

Christmas means family, but many times it means friendship, the true one that goes beyond defects and mistakes, the one for which there is always a place at the table.

McDonald’s Uk

In the life of each of us comes that period in which we feel too big, too mature, too grown-up for Christmas. Decorations become useless trash, Christmas songs don’t make sense anymore, you don’t want to see all your relatives anymore.

It’s hard to feel the magic of Christmas again, but sometimes a spark is enough, even the most trivial thing to make us children again.

Aldi Uk

We end up with another British supermarket chain and its animated spot starring Kevin, a carrot. The video starts with the idea that during the holidays the real protagonist, the one who reigns over everything is the food, which in this video gives life to a real show.

We loved two choices from the Aldi Uk commercial, the first is the song Let Me Entertain You by Robbie Williams that fits the situation perfectly, the second is the setting that winks at the film The Greatest Show with Hugh Jackman. 

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Books Make Us Better, the adv that invites you to give a book as a present

Books Make Us Better, the adv that invites you to give a book as a present

Anna Cardaci · 2 weeks ago · Art

The American publishing house Penguin Random House in collaboration with Anyways, a London-based creative studio, has created a fun Christmas advertising campaign aimed at all book lovers. The claim of the advertisement is “Books Make Us Better” and aims to promote the joy of reading but especially to give books during the holiday season.

The campaign consists of many flyers hanging around the subway lines of the city of New York. These flyers immediately catch the eye because they are very eye-catching as they follow a super colorful and lively color palette. The strong point of the adv is definitely the textual part that is very funny and ironic. In addition to posters, it has been created a site where you can buy books and, in case you are in trouble, are given suggestions about the book to give. In fact, depending on who is the recipient of the book (ourselves or other people) and based on the characteristics, attitudes, or interests of the person, the web page recommends the best book to buy.

Books Make Us Better | Collater.al 6

In addition to this, to make users even more involved, GIFs have been created that can be shared on different social media. For the design and implementation of the content, the Anyways team worked with animator and illustrator Ben Ommundson. Together they build up the visual layout and gave life to the entire campaign by developing all the graphic elements, for example, the cursor conceived as a hand that impatiently beats its fingers when it is in motion or, that if left inactive, appears near a penguin that invites you to further explore the page. To see the campaign in action and find out which book it recommends for you or a loved one, visit the site!

Books Make Us Better, the adv that invites you to give a book as a present
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Sweet and colourful illustrations by Emili Riikka

Sweet and colourful illustrations by Emili Riikka

Anna Cardaci · 2 weeks ago · Art

Emili Riikka, a graduate in graphic design and art direction, after working as a graphic designer for years, is now dedicated to illustration in Finland and, throughout her career, has collaborated with editorials and communication agencies for the realization of numerous advertisements in her home country.

The process by which the artist creates the illustrations and animations takes shape from a mental reworking that allows her to think and space with the imagination. Starting from numerous quick sketches made on paper with a pencil, the graphics begin to give a structure to everything she thinks can stimulate her.

Emili Riikka creates designs that distinguish her and that follow a palette of colors refined and very bright preferring the use of pastel shades and a soft line. Her works represent both people and objects, environments or cities and she prefers to portray female figures in different fields including work.

The illustrations are carried out in two phases: the first concerns the research and creation of shapes and different colour tests on Illustrator – a program used by graphic designers to carry out this kind of work -, then the work is transferred to Photoshop where it adds the textures and makes the final changes if necessary.

To draw, in addition to the computer, she uses pencils or any finishing tool that has at hand, sometimes preferring the use of markers such as Uni Posca. Usually the drawing made directly on the computer creates it only when she has a very clear idea of what to represent. Emili tries to convey with his works a happy and light atmosphere in which those who use her works can almost relax by looking at them.

Emili Riikka | Collater.al 2
Emili Riikka | Collater.al 2
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Emili Riikka | Collater.al 2
Emili Riikka | Collater.al 2
Emili Riikka | Collater.al 2
Emili Riikka | Collater.al 2
Emili Riikka | Collater.al 2
Emili Riikka | Collater.al 2
Sweet and colourful illustrations by Emili Riikka
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