The collaboration between the Danish company and the historic American jeans brand is a perfect symbiosis of the two souls of the brands involved.
A series of classic Levi’s items revisited thanks to the addition of baseplates on which to attach the iconic LEGO bricks so you can customize every single piece.
The collection consists of a pair of Jeans 501, a cargo vest, a hoodie, a longsleeve, a T-shirt, a hat, a beanie, a pouch and a purse, all – except for the tee that focuses on graphics – strictly characterized by a square silicone panel where you can attach the bricks customizing your look thanks to the 110 special LEGO DOTS pieces that accompany each item.
“This is such a fun collaboration celebrating self-expression, creativity and nostalgia”, said Karyn Hillman, Chief Product Officer of Levi Strauss & Co.
“There’s so much passion and energy in this partnership, working with the creative and iconic Levi’s brand is inspiring, and is pushing the way we innovate the LEGO brand experience”, these words of Lena Dixen, Senior Vice President and Head of Product and Marketing Development of LEGO Group.
We don’t know when the collection will be released yet but apparently we won’t have to wait long.