The latest capsule by Levi’s draws directly from the golden age of Britpop, with a collaboration that celebrates the Oasis, who are currently riding high once again. As the reunion tour kicks off across the UK, Canada, and the USA, the iconic American denim brand launches a collection that’s not just a musical tribute, but a stylistic ode to an aesthetic that has become legendary.

After the Lidl Jacket, which had already made headlines with its launch campaign just a few days ago, Levi’s once again draws inspiration from the world of music, as it did for the release of A Complete Unknown. This time, it presents a series of t-shirts and denim pieces that revive the iconic looks of the Gallagher brothers’ band. There’s no trace of cheap irony here: we’re talking about faithful ’90s cuts, Orange Tabs, and clear nods to historic concerts like Knebworth. The result is a blend of reverence and coolness, once again proving how fashion can turn memories into coveted objects.

Among the standout pieces in the capsule are a long sleeve with the word “Supersonic”, seven vintage-colored t-shirts, and a grey parka that makes a strong statement in terms of style and identity. There’s also a striped indigo shirt paying homage to Manchester City, the band’s beloved team and a symbol of their hometown.

Making it all even more iconic is the photo campaign shot by Michael Spencer Jones, the same photographer who captured Oasis in their most legendary poses back in the ’90s. Now he’s back behind the lens to portray a new generation of fans, through street casting and visual fidelity. Levi’s x Oasis thus becomes proof that certain cultural symbols never go out of style.