Just days before the Las Vegas Formula 1 Grand Prix, Mercedes driver Lewis Hamilton and artist Tyler, the Creator unveil an exclusive collaboration between their brands, +44 and GOLF WANG. The capsule collection, revealed this Monday, celebrates the intersection of motorsport and streetwear aesthetics.

The advertising campaign, directed creatively by Tyler and photographed by Luis “Panch” Perez, features Hamilton, his bulldog Roscoe, and several models in a garage illuminated by a neon sign reading “GOLF PLUS 44.” In the background, a two-seater Mercedes symbolizes the connection between their creative worlds.

Key pieces in the collection include motocross jackets with the “GOLF WANG” logo on the chest and the +44 branding on the sleeves, work jackets with the word “GOLF” integrated into a design inspired by a racetrack finish line, and shirts adorned with patterns combining Formula 1 elements and iconic Las Vegas symbols. A standout accessory is a tire pressure gauge reimagined as a design item.

This collaboration comes at a pivotal moment for both Hamilton and Tyler. Hamilton is about to end his season with Mercedes and embark on a new chapter with Ferrari in 2025, aiming to finish strong with the Brackley team. Meanwhile, Tyler, the Creator, is promoting his eighth album, CHROMAKOPIA (which we discussed here) and is gearing up for a world tour.