LOEWE has accustomed us to an always playful and fun approach to collections and campaigns, this trend does not seem to change even in the Spanish fashion house’s Pre-Fall 2022 campaign.
Shot by the great German photographer Juergen Teller, this latest LOEWE campaign features the likes of Welsh actor Anthony Hopkins, American model Kaia Gerber, Saudi musician Alewya, Japanese Paralympic athlete Maya Nakanishi, and American sculptor Lynda Benglis.
A set of multifaceted personalities, all different from each other, shot in different places and cities where the world is the figure of an ideal stage on which the protagonists have fun playing with garments and accessories, succeeding in fully conveying the lively spirit of the collection.
Below you can take a look at LOEWE’s playful and fun Pre-Fall 2022 campaign shot by Juergen Teller.















