Style Louis Vuitton and Assouline celebrate the memory of Virgil Abloh

Louis Vuitton and Assouline celebrate the memory of Virgil Abloh

Andrea Tuzio

Virgil Abloh has been a decisive figure for the entire fashion world and the creative world in general, a true game-changer. His insights, references, creations and philosophy continue crucially to influence our contemporary times.
One of Abloh’s collaborations that more than any other has changed the perception of creativity and forever the fashion world is surely that with Louis Vuitton.
Virgil was artistic director of the French fashion house’s men’s line from 2018 until his untimely death from a rare form of cancer on November 28, 2021.

Louis Vuitton and the publishing house Assouline have joined forces and collaborated to write and publish a limited-edition hardcover book celebrating the memory of the late American designer and his successful collaboration with the LVMH Group fashion house.

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“Louis Vuitton: Virgil Abloh”, this is the title of the 359-page coffee book with more than 320 images, is an important and meaty testimony to Virgil’s relevance to Louis Vuitton and the fashion world as a whole.

Written by Anders Christian Madsen, a fashion critic and editor at British Vogue who has stood beside Abloh on past projects such as his Manifesto, this is the first-ever book published on the Rockford, Illinois, native designer since his passing.

The book is divided into eight chapters, one for each collection Virgil created as artistic director of Vuitton’s men’s line, and within it are also some reflections from those who lived and worked alongside the designer such as Nigo, Kendall Jenner, Kid Cudi and Luka Sabbat.

Two different covers were created for “Louis Vuitton: Virgil Abloh”: the first features characters from The adventures of Zoooom with Friends, straight from Vuitton’s Spring/Summer 2021 collection; while the second depicts the iconic red balloon that flew over the runway during the Spring/Summer 2022 show in Miami.

Both of these two editions will be priced at $120, but there is also another one called the “Ultimate Collection” sold inside a special box priced at $1,200.

“Louis Vuitton: Virgil Abloh” edited by Assouline will be available, in the three versions mentioned above, starting Sept. 15 on the French publisher’s webstore.

Written by Andrea Tuzio
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