In 2015, thanks to Giorgio Di Salvo’s commitment, the streetwear brand UNITED STANDARD was born. Through a perfect fusion of aesthetics and functionality, it aims to be a valid alternative to the contemporary cultural offer. Precisely because of these characteristics, C41 Magazine has chosen UNITED STANDARD to create its first collaboration with a brand. 

The result? Love_Control, a project focused on Eros that develops in two different forms, combining fashion and visual art: the first is a limited edition t-shirt capsule, the 100 pieces created will be distributed exclusively through the platforms of C41, the second is a short film. 

Directed by Giorgio Di Salvo himself, Love_Control redesigns a new concept of eroticism, coming to address the theme in such an extreme way as to require the performance of two real porn actors. The short, of which it is possible to see a censored version and a full version, was shot in “high speed” with Phantom, a technique usually used in videos that involve macro shots that can capture even the smallest detail, from the imperfections of the skin to the marks left by the clothes. 

Both versions are already available online, but on December 18, on the occasion of the presentation of the capsule collection, the video will be shown inside the art gallery Le Dictateur in Milan.