No, they won’t change the sandwiches if that’s your concern, McDonald’s, together with the agency Pearlfisher, has redesigned the entire packaging of its products.
We partnered with McDonald’s on a multi-year effort to redesign their global packaging system. The renewed design brings a sense of joy and ease to the brand through bold graphics.
The goal was to create packaging with evocative, easy-to-understand graphics so that everything is recognizable no matter where in the world orders are prepared.
From the cool blue waves on the Filet-O-Fish shell to the golden, melting cheese on the Quarter Pounder, the packaging creates an expressive and visual system.
Minimalist yet identifiable and simple design. What do you think?
Maybe we care more about what’s inside the packaging, but anyway, here are all the photos.