McDonald’s has redesigned the packaging of its products

McDonald’s has redesigned the packaging of its products

Emanuele D'Angelo · 3 weeks ago · Design

No, they won’t change the sandwiches if that’s your concern, McDonald’s, together with the agency Pearlfisher, has redesigned the entire packaging of its products.

We partnered with McDonald’s on a multi-year effort to redesign their global packaging system. The renewed design brings a sense of joy and ease to the brand through bold graphics.

The goal was to create packaging with evocative, easy-to-understand graphics so that everything is recognizable no matter where in the world orders are prepared.

McDonald's

From the cool blue waves on the Filet-O-Fish shell to the golden, melting cheese on the Quarter Pounder, the packaging creates an expressive and visual system.

– Read also: The Milgrad rebranding and the importance of packaging

Minimalist yet identifiable and simple design. What do you think?
Maybe we care more about what’s inside the packaging, but anyway, here are all the photos.

McDonald's
McDonald's
McDonald's
McDonald's
McDonald’s has redesigned the packaging of its products
Design
McDonald’s has redesigned the packaging of its products
McDonald’s has redesigned the packaging of its products
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Martin Neuhof, an evocative photographer and portraitist

Martin Neuhof, an evocative photographer and portraitist

Federica Cimorelli · 3 days ago · Photography

Martin Neuhof, born in 1984, is a German photographer and portrait artist based in Leipzig, Germany. Martin followed in the footsteps of his grandfather Friedrich Gahlbeck, a well-known German photographer of the last century, then worked to afford a camera and began experimenting with images.

His photography is clear and elegant, it focuses on the human face and delves into the interiority of the subject he captures. For Martin Neuhof, the face is a gateway to human emotions, an obstacle to be overcome and a barrier to be broken.

– Read also: The deep photographic portraits by Laura Zalenga

His photographic compositions manage to break down all appearances, they are creative shots that highlight the protagonist of the image and meanwhile strike the viewer, provoke him and activate something in his inner self.

See a selection of his shots here, follow Martin Neuhof on Instagram and on his personal website.

Martin Neuhof, an evocative photographer and portraitist
Photography
Martin Neuhof, an evocative photographer and portraitist
Martin Neuhof, an evocative photographer and portraitist
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InstHunt – The 10 best photos on Instagram this week

InstHunt – The 10 best photos on Instagram this week

Giulia Guido · 2 days ago · Photography

Every day, on our Instagram profile, we ask you to share with us your most beautiful pictures and photographs.
For this InstHunt collection of this week we have selected your 10 best proposals: @to.street, @caterina_cantu, @martinacuscuna, @veber.photos, @littlejos_, @ivananoto_, @elaverre, @radekzawadzki, @tonepantone, @fotopabo.

Tag @collateral.photo to be selected and published on the next InstHunt.

InstHunt – The 10 best photos on Instagram this week
Photography
InstHunt – The 10 best photos on Instagram this week
InstHunt – The 10 best photos on Instagram this week
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The dark and mysterious shots of Marit Beer

The dark and mysterious shots of Marit Beer

Collater.al Contributors · 2 days ago · Photography

The shots of Marit Beer are dark and mysterious, they tell stories of distant and unknown countries where it is cold, there is silence and the air is humid.

To enter her world you only need to look at her photographs: it seems to be in another reality, isolated, far from the confusion of civilization, among small unattended villages surrounded by wild countryside.

Looking at her shots is like reliving them, is like diving in an uncomfortable world of embroidery and lace, among old fabrics crumpled and faded by time. You can perceive her thoughts and anxieties: the passing of time, the weight of existence and the intimacy of secrets.

Her subjects are authentic but always seem to disappear, they are ghosts that never show themselves in their entirety, impenetrable, enigmatic and disturbing spirits.

The photographs of Marit Beer involve us and drag us away from reality, they are ancient paintings faded by time.

Follow her.

The dark and mysterious shots of Marit Beer
Photography
The dark and mysterious shots of Marit Beer
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The mysterious photography of Joanne Leah

The mysterious photography of Joanne Leah

Giulia Pacciardi · 2 days ago · Photography

The Brooklyn artist Joanne Leah creates beautiful photographiy that bring the observer into a mysterious journey through her intellectual-surreal world.

Her intent is to examine the relationship between human form, objects, materials, and conventions, transforming each of them into something very different and far.

Using different color palettes, yellow, green, red and purple, she uses the human body as if it were a design element.

Her contents are all inspired by her childhood memories and explore issues such as isolation, detachment and identity.

Apparently violent, each image expresses a concept that, through her subconscious, come to life with an object or subject in tune with her visions.

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