McDonald’s and the campaign that needs no images
Thinking about an advertisement without images is almost impossible. McDonald's challenges the world with the Say No More campaign.
Only a few days ago McDonald’s ended up in the middle of a media blizzard after Labor Watson called the Monopoly campaign misleading and harmful to health. The British MP referred to the fact that the advertisement induced children to choose junk food instead of other types of food just to get a free gift.
Well, the response of the fast-food chain was not long in coming and came with another campaign called Say No More, curated by the TBWA\San Juan agency. There are three posters, each with the image of a McDonald’s product, from chips to the Happy Meal box. What distinguishes the images is that they are all blurred, but still recognizable to all.