For Spring/Summer 2025, MSGM presents a signature collaboration with Luke Edward Hall, the British artist known for his dreamlike and colorful illustrations, rich in romanticism and mythological references. The result is a collection that not only dresses, but tells a story — an imaginary postcard from a coastal city that doesn’t exist, filled with golden light, sails in the wind, and salty sea air.

Massimo Giorgetti chooses to dive into a liquid and poetic world, where the sea becomes a metaphor for memory and nostalgia transforms into a visual language. Here, Hall’s universe fits in seamlessly: dreamy faces, romantic sailors, legendary creatures. His fluid and instinctive lines interact with MSGM garments as if handwritten on fabric. Oversized shirts, soft knitwear, surfaces that become canvases for summer emotions — fleeting, light, profound.

Who is Luke Edward Hall?

Born in 1989, Luke Edward Hall is originally from Hampshire but now lives and works in a converted barn in the heart of Oxfordshire, surrounded by the English countryside and the inspiring silence of nature. His work reflects a personal reinterpretation of classicism, blending ancient art, architecture, and pop dreams: a cultured yet unpretentious aesthetic that plays with the idea of memory as a creative act.

The Spring/Summer 2025 Collection

The MSGM SS25 collection moves between two parallel visions: that of Giorgetti, who imagines an abstract, vibrant, and idealized Mediterranean, and that of Hall, who adds narrative depth and a touch of melancholic magic. What emerges is a visual symphony that needs no words, only to be looked at — or worn — to be understood. A meeting between fashion and illustration that is not merely a collaboration, but a four-handed storytelling. A shared dream that takes the shape of a garment, a drawing, a summer we wish would never end.