Istanbul-based agency Ogilvy has created a brilliant new advertising campaign for Post-it.

All lovers of small, sticky yellow notes like me will go crazy about these images. I’ve always liked to think that the biggest ideas were noted by their inventors on an innocent and nice post-it.

The campaign, consisting of 3 ads, highlights the artists, designers, and creatives who spend their nights getting up to work.
Each ad is dedicated to an architect, musician, and designer who work alone in the dark of night. The yellow light of their offices and rooms is reminiscent of the yellow of the famous Post-it.

“Bright ideas are worth to remember”