Over a month ago, we visited Nike’s Italian headquarters for the presentation of the 24.7 collection. We’re talking about it today to mark its release online and in stores (starting January 30). Essentially, this is a line designed for those seeking versatile and sophisticated sportswear, capable of combining performance and style in a single collection. Created for athletes and enthusiasts who live every moment with energy and determination, this collection redefines sporty elegance with innovative materials and refined design.
The collection introduces two next-generation technical fabrics: ImpossiblySoft—a three-dimensional knit that ensures softness and comfort even for everyday wear, featured in half-zips, crewnecks, and joggers. There’s also PerfectStretch, a four-way stretch fabric that offers an exceptional combination of luxury and functionality, perfect for pleated skirts, wide-leg pants, and elegant shirts.
Both fabrics are complemented by a technology we already know well, Dri-FIT—a synonym for excellent performance and superior comfort. Each item in the 24.7 collection celebrates Nike’s sports heritage with distinctive elements like locker room-inspired loops and internal details in Total Orange, the brand’s iconic color. The sizes are designed to fit all body types, offering slim and standard models for men and an extensive size range for women.
According to Dina Asher-Smith, Nike athlete and sprinter, «What I wear is more than just clothing. It’s a reflection of who I am and influences how I express myself.» Her words perfectly encapsulate the spirit of the collection: pieces that seamlessly blend athletic performance and personal identity in an authentic and effortless way.
