Style The “NikeCraft Wear Tester Program” by Nike and Tom Sachs
Stylestyle

The “NikeCraft Wear Tester Program” by Nike and Tom Sachs

-
Andrea Tuzio

During the past month of December, Nike and Tom Sachs launched the “NikeCraft Wear Tester Program”, which allows consumers to preview test the new Tom Sachs x NikeCraft Mars Yard 2.5.

Before this program was launched, images of 2.5 had already made the rounds of the web but there was never a reference to a release date. The New York-based artist took a new and different approach to the design process by involving his fan base and beyond. 

The “NikeCraft Wear Tester Program” consists of a select number of people, chosen to receive the shoes, note their experiences and record their feedback throughout their use. Once the wear time is over, the sneakers will be returned, sanitized, researched and repaired.

“With this particular challenge, we are engaging people to really think about this shoe and bring different perspectives, both culturally and environmentally. This is an opportunity to invite a larger audience to really indulge in our favorite part of the process — learning about things and making stuff”. This is how Tom Sachs presented the project.

In an ironic but not even that ironic video, Sachs and his colleagues wear the sneakers and do their best to destroy them, in any way they can.

Once they receive the shoes, applicants will have to post a one-minute video on Instagram where they show how they will use the sneakers.

The NikeCraft Wear Tester Program kicked off just these days and the wear testers, those who were chosen to test the Tom Sachs x NikeCraft Mars Yard 2.5, received the kit.

In the kit sent by Nike the testers receive an identification badge marked with all their personal info and a picture of themselves, a NikeCraft T-Shirt with their name and a NikeCraft Wear Tester Tom Sachs Ten Bullets Notebook, a notebook in which to write down their impressions on the daily use of the shoe. Each kit also comes with a Dyneema bag to store and carry the shoes with you at all times.

Below you can check out the full Wear Kit Tester for the new Tom Sachs x NikeCraft Mars Yard 2.5.

Stylestyle
Written by Andrea Tuzio
x
Listen on