Art nouveau, Bauhaus, Psychedelic, Pop art, 80s Retro and 3D Design: these are the styles that the creatives of Kapwing – a platform specialising in image, video and GIF editing – have chosen to revisit some of the most famous logos. 

The logos of Apple, McDonald’s, Instagram, Google, NASA and WWF are so recognisable even at a quick glance that if the style of the characteristic elements is changed, they don’t lose their charm. 

The Instagram logo looks like something out of Andy Warhol or the McDonald’s logo out of 1920s Germany. The work of the Kapwing creatives is an artistic experiment that makes you smile and shows how when something is iconic it can be modified, but its substance remains the same. 

See them all below.