OTW Vans presented an installation in Paris at the foot of the Sacré-Cœur, described in the press release as «the most aspirational expression of Vans in product design and consumer experiences.» This event combined skateboarding, design, art, and music through the installation set up by the brand in the French capital, now preparing for the Olympics. The location, certainly scenic, fused the energy of GO Skate Day and Fashion Week with the city-wide celebration of the Fête de la Musique. The images of the installation, with the Sacré-Cœur in the background, are extremely theatrical and will remain etched in the memory of those who were there and even those who were not.