Style Palace’s infamous product descriptions in a book
Stylestyle

Palace’s infamous product descriptions in a book

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Andrea Tuzio

Palace is set to release Drop 2 of Fall 2022, scheduled for Friday, Oct. 14
In addition to the classic outerwear, sweatshirts, T-shirts, caps, and pants, the British skateboard brand has unveiled a book destined to become an absolute cult among fans, the title is Palace Product Descriptions: The Selected Archive

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Published by Phaidon,the book was edited entirely by Palace founder Lev Tanju and is the official, printed archive of the infamous online product descriptions. Since its inception, Palace has always used descriptions that often had nothing to do with the product itself and were totally out of context and decidedly unconventional, chock-full of humor, social satire, strong opinions, and no-nonsense.

The Edinburgh-born writer, poet and literary critic Sam Buchan-Watts, was asked to write the preface, who, in the very preface to Palace Product Descriptions: The Selected Archive, scrive: “Ludwig Wittgenstein claimed that a serious philosophical work could be written entirely of jokes: we might now add product descriptions”.

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Divided by points and strictly all in capital letters, the book consists of more than 3,000 descriptions divided into 22 sui generis categories, such as: “anatomy,” “animals,” “etiquette,” “philanthropy,” “romance,” “travel,” and many others, plus product photos of course. 

Palace Product Descriptions: The Selected Archive will be available starting October 14 from both Palace’s web shop and Phaidon’s website for €40.

Stylestyle
Written by Andrea Tuzio

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