Art Puma, a return to the future with the new RS collection
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Puma, a return to the future with the new RS collection

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Giulia Pacciardi
Puma, un ritorno al futuro con la nuova collezione RS | Collater.al 10

The return of the RS collection deserved a launch in style and Puma celebrated it in their warehouse in Berlin with a truly exceptional party filled with industry influencers and selected media.

We were there and we discovered the new versions of this historic collection with our own eyes.

The event was an immersive experience in the world of RS with a part dedicated to the original archive of OGs in the 80s with RS-Computers, RS-100 and historical RS-1. In the main area there was an installation dedicated to the new releases, where all the fetishists were able to observe the innovations, the materials, the aesthetic details and the modern technologies of the new silhouette.

In addition to the evolution of the RS, in the reinvention rooms puma offered an opportunity to preview the upcoming collaborations with SEGA, Polaroid, Roland and Ader Error. Four globally known brands that touch the world of gaming, photography and music in territories in which Puma enters in a very interesting and decisive manner.

Below are some shots of the RS-0, the first drop of the reborn RS family, which will be available in the PUMA stores and in the finest retailers starting from this Thursday,19th of April.

Puma, un ritorno al futuro con la nuova collezione RS | Collater.al 1 Puma, un ritorno al futuro con la nuova collezione RS | Collater.al 2 Puma, un ritorno al futuro con la nuova collezione RS | Collater.al 3 Puma, un ritorno al futuro con la nuova collezione RS | Collater.al 4 Puma, un ritorno al futuro con la nuova collezione RS | Collater.al 11 Puma, un ritorno al futuro con la nuova collezione RS | Collater.al 10 Puma, un ritorno al futuro con la nuova collezione RS | Collater.al 9 Puma, un ritorno al futuro con la nuova collezione RS | Collater.al 8 Puma, un ritorno al futuro con la nuova collezione RS | Collater.al 7 Puma, un ritorno al futuro con la nuova collezione RS | Collater.al 6 Puma, un ritorno al futuro con la nuova collezione RS | Collater.al 5

ArtStylefootwearpuma
Written by Giulia Pacciardi
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