Puro Hotel in Lódź: when the past meets the present for an imaginary future

PURO Hotel in Lódź when the history of a place is told through interior design. Let's find out how.

The PURO hotel group, together with ASW Architekci and Conran and Partners, have designed their last property in Poland called PURO Hotel Kraków Kazimierz. The hotel’s design concept is “Bohemian Modern”, which combines the energy, history, authenticity and artistic culture of the place, the brand’s passion for contemporary art, designer furniture and cutting-edge hospitality.

After Krakow and Palma de Mallorca, the group chose the Polish city of Lódź as its new location, which owes its fame to its experience in the textile industry and to being the first country to have a cinema and a dedicated State School. And it is on these two interesting peculiarities that PURO has told this story through the design of vibrant and colorful environments, also building an old-fashioned cinema with weekly programming inside.

The hotel is located in front of the sumptuous Poznański Palace and in Manufaktura, the first in neo-baroque style, the second is an industrial complex in red bricks – the cultural and industrial history of the city is literally reflected in the glass facade of the hotel. Based on this, the interior design – designed by SUPERFUTURE, London’s multidisciplinary design agency – also reflects the same concept of aesthetics, with retro and contemporary references combined with a post-industrial chic.

Among the works of art, which we mentioned earlier, we can admire art photographs, posters of old films and contemporary paintings. We are therefore witnessing a show that is more unique than rare and among the works, a large film mural of the graphic designers Illcat and Maciej Polak welcomes guests at the top of the staircase. Smaller but equally striking are the illustrations that Ola Niepsuj and Bartosz Kosowski created for the 130 rooms of the hotel, inspired by the famous pioneers of avant-garde art of Łódź, Katarzyna Kobro and Władysław Strzemiński, and the contemporary kilims and hand-woven tapestries of the local studio Tartaruga that animate the seven suites of the hotel.

In addition to a treat for the eyes, the two restaurants will also offer a treat for the palate with Biotiful Healthy Snack Lab and Miska Gastro Bowls. The former offers a range of healthy breakfasts, juices and beers, while the latter serves bowls of organic ingredients mixed with a touch of Thai taste. <And for body care, there’s Prisma Spa, which offers a wide range of relaxing, invigorating and cosmetic treatments, and the top-floor fitness suite is ideal for yoga classes.

At the end of the day, whether you’ve spent working or simply admiring the beauty of the city, guests can go to the Spirit Bar on the roof to take advantage of the beautiful view of the historic Poznański Palace and relax while sipping their favorite cocktail. What more could you ask for?

Text by Elisa Scotti

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