Clothing and design brand Rayon Vert and Slam Jam have joined forces and created “The Wisdom of the Third Wave”, a platform that aims to investigate the role of prosumers within the fashion world.

In an environment where pure consumers will decrease dramatically, most people will start to take a DIY approach to producing consumer goods, such as making their own clothes, growing their own food, repairing their own cars and more, in a union between production and consumption. 

The fulcrum of Rayon Vert and Slam Jam’s project is the website wisdom.slamjam.com where for a period of about 50 weeks – the time during which the site will be online – it will host various activations and collaborations investigating the boundaries between already made products and DIY approach within the fashion world. 

At the base of the whole project there are the theories of the essayist and futurologist Alvin Toffler, who with his work has described an alternative scenario to extreme consumerism. 

A kind of wise attitude that follows reason starting with behavior, judgments and ending with action, where morality and practical activity come together. 

Tomorrow, February 26, wisdom.slamjam.com, will be launched, along with related merch. This launch will be accompanied by a physical event at Slam Jam’s flagship store in Milan: on February 26th and 27th, the Rayon Vert team will temporarily move its workshop inside the boutique’s spaces to work on the collection that will be launched in March. The workshop will be open to the public and it will be possible to take a look at the collection as well as see a demonstration of how to sew the kits and purchase the products.

Below you can take a look at the merch.