Art Ridley Scott’s The Seven Worlds campaign for Hennessy deserves an Oscar
Artcampaign

Ridley Scott’s The Seven Worlds campaign for Hennessy deserves an Oscar

-
Giulia Guido
Hennessy XO The Seven Worlds Ridley Scott | Collater.al

Each drop is an Odyssey, the slogan of the Hennessy campaign was the spark that ignited the imagination of the famous and award-winning director Ridley Scott, who starting from this phrase has created a commercial that deserves an Oscar.

The campaign is called The Seven Worlds and the video, just over 4 minutes long (but a short version has also been released), is a journey to discover what is hidden in every single drop of one of the world’s most prized cognacs. We are taken to a universe with seven different planets that represent the seven notes of flavor of the liquor: Sweet notes, Rising heat, Spicy Edge, Flowing Flame, Chocolate lull, Wood crunches, Infinite Echo. 

The director was able to perfectly recreate seven places that would fit and give back the best taste, a task that was not easy, in practice he had to transform something so abstract as a flavor in something visible. To do this, he relied on all possible film techniques, creating mood boards beforehand, shooting in the studio and making impeccable use of special effects. 

The Seven Worlds is proof that sometimes great cinema and advertising are not only close worlds, but when they are united by a great professional the result is sensational.

Artcampaign
Written by Giulia Guido

Editor's Picks

x
Listen on