The new capsule collection by Salomon and GR10K is a tribute to collective strength and resilience. Combining innovative footwear design with the power of teamwork, this collaboration embodies a concept of endurance rooted in ancient traditions and modern challenges.

The Launch Campaign of the Salomon x GR10K Collaboration

The campaign accompanying the launch was shot in a marble quarry in Tuscany, a location that symbolizes the fusion of nature and physical labor. Here, a team of rope pullers put the shoes to the test in an intense mud challenge, examining the grip of the soles and the durability of the colors. The contrast between the natural landscape and the group’s effort evokes an idea of shared strength, where every individual contributes to a harmonious display of resilience.

Il design

The shoe design draws inspiration from military traditions but with a contemporary twist. Starting with a hi-boot model typical of Salomon’s equipment, the design was reimagined to create a low-ankle shoe. This conceptual cut transforms a classic field boot into a versatile sneaker capable of handling any environment, from urban settings to the wilderness. The innovation extends beyond the design: the bold color palette moves away from traditional black and sand tones, instead evoking the dark hues of environmental dreams, making the shoes ideal for collective activities in natural settings like the rugged landscapes of Scotland.

GR10K—previously featured in The Checklist | Mountain Edition—is known for its vision of aspirational platforms that challenge conventional fashion. The brand revisits and reinterprets concepts of labor and tactical wear, integrating them into diverse contexts and cultures. The collaboration between GR10K and Salomon perfectly synthesizes two worlds that, despite their different paths, unite in their pursuit of a functional, strong, and constantly evolving aesthetic. The project also includes a redesigned backpack, created to accompany users in extreme conditions. This versatile tool is built to adapt to the harshest environments, with its robustness further highlighted by digital graphics that overlay old drawings of children playing with ropes—a symbol of resilience and adaptability.

La capsule collection Salomon Quest Low 2 GR10K + XA 35 GR10K è un invito a riflettere sulla forza della comunità, sul potere dell’ambiente e sulla resistenza in un mondo che cambia.