Seletti and Propaganda have joined forces for a design project that challenges conventional thinking. Brain Wash, their latest creation, is more than just a decorative object—it’s an invitation to reflect on the risks of modernity and the impact of advanced technologies. Let’s dive deeper into its meaning.
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The Design Behind Seletti and Propaganda
The centerpiece of the project is a porcelain soap dish shaped like a skull, paired with a plant-based soap bar molded to resemble a brain. While seemingly ironic and decorative, this object carries deeper significance: it questions the concept of “brainwashing,” encouraging a more critical approach to the use of technologies and media.
In an era where artificial intelligence is shaping more and more aspects of daily life, Brain Wash delivers a clear message. A single error in AI can be replicated on a global scale, turning a simple inaccuracy into a dangerous systemic “truth.”
Available in two versions—white with a contrasting pink soap bar, and black with a green one—this strikingly designed object is set to become a symbol for those who seek irony and introspection, even in the details of their beauty routine.
