An exasperated short film to present the collection NAPA by Martine Rose for Spring/Summer 2020.
Since its launch in 2016, the NAPA by Martine Rose project has been characterized by Martine Rose‘s idiosyncratic interpretation of the Italian outdoor brand. Inspired by subcultures, she has reinterpreted Napapijri‘s archival pieces developing an almost dreamlike aesthetic by transforming fleece, jackets, sweatshirts into real original pieces.

Again, the subcultures inspired this new Spring/Summer 2020 collection presented through a short film shot in Warsaw by the German-Korean but New York-based photographer and filmmaker Heji Shin, while the styling was entrusted to Tamara Rothstein.

The short film shows young guys dancing frantically and energetically in the living room, in the streets and in the car on an electro-punk base, wearing the clothes of the new collaboration that is an expression of the surf culture trends developed on the British coast in the early 90s.