On the night between Sunday, February 9, and Monday, February 10, all eyes will be on the Caesars Superdome in New Orleans, Louisiana, where the 59th Super Bowl will take place, featuring the Philadelphia Eagles against the Kansas City Chiefs.
As one of the most important sporting events in the United States and globally, the Super Bowl represents a prime opportunity for brands worldwide, willing to invest millions in advertising slots. This year, in particular, the cost of airing a single commercial has reached a record-breaking $8 million.
Unlike previous years, however, brands haven’t waited until Sunday night to launch their commercials. Instead, they have already started releasing teasers or full ads on their social media channels, generating buzz well ahead of the big game.
