The effects of climate change are slowly destroying our planet: glaciers are melting at record speed, ocean temperatures are rising uncontrollably, sea levels are rising inexorably and extreme weather events are continuing unabated. The only way to get this situation under control is to act quickly, but getting the institutions to speak out seems to be very difficult. So what can be done?
The advertising agency TBWA\Helsinki and Helsingin Sanomat, Finland’s most famous newspaper, have recently launched a new and original project in the hope of attracting the attention of those in power. It is called The Climate Crisis Font and is, to all intents and purposes, a font against climate change.
The Climate Crisis Font was created to illustrate climate change and its effects on the planet in a simple and accessible way. It is not a font with a linear and defined shape, but it has a variable structure that can be modified and transformed at will. Its mutability is not accidental, but is based on data collected over the years by the National Snow and Ice Data Center, the US information centre supporting worldwide polar and cryospheric research.
This font follows the transformation of the state of the glaciers over the years, from 1979 to 2020. In addition to showing a dangerous and out-of-control phenomenon, it predicts melting until 2050 and the imminent end of the northern ice cap.
The Climate Crisis Font can be downloaded for free on the official Helsingin Sanomat page, visit the site and watch the project video below.
Words by Federica Cimorelli