The Greenary, the Italian farmhouse evolves and embraces nature

The Greenary, the Italian farmhouse evolves and embraces nature

Giulia Guido · 5 months ago · Design

If we had to mention a type of house that more than others has characterized – and continues to characterize – the Italian territory throughout history, that is certainly the farmhouse. It is a type of rural house linked to the system of sharecropping typical of central Italy, but which can also be found in the Po Valley.
It is here, more precisely in the province of Parma, that CRA-Carlo Ratti Associati and Italo Rota have worked together on The Greenary, what can be defined as a farmhouse 2.0, that is, one that presents traditional characteristics combined with new needs. 

The Greenary – a name that voluntarily combines the words “green” and “granary” – was commissioned to the two architects by Francesco Mutti, CEO of Mutti, Europe’s leading producer of tomato-derived products, and was built on a site that extends over 2.5 hectares.

Seen from a distance, the house doesn’t differ much from other similar structures, but analyzing the project and getting closer you can immediately see the main feature of the house: The Greenary was built around a 60 year old 10 meters tall ficus called Alma

Once again CRA-Carlo Ratti Associati worked with a clear objective to create a space where there were no boundaries between natural and artificial. In this case the architecture is completely at the service of the natural element and develops around it preserving it and, in some way, celebrating it. 

Moreover, to guarantee the tree the necessary light and air all the windows and the roof can be opened to the outside and a 10 meters high glass wall facing south has been installed. 

Carlo Ratti himself commented on the project saying, “The 20th-century Italian architect Carlo Scarpa once said, ‘Between a tree and a house, choose the tree.’ While I resonate with his sentiment, I think we can go a step further and put the two together. Much of CRA’s work focuses on the intersection between the natural and artificial worlds. With the Greenary, we are trying to imagine a new domestic landscape built around nature and its rhythm.”

The Greenary

PH: Delfino Sisto Legnani e Alessandro Saletta

The Greenary, the Italian farmhouse evolves and embraces nature
Design
The Greenary, the Italian farmhouse evolves and embraces nature
The Greenary, the Italian farmhouse evolves and embraces nature
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The book that tells the story of San Francisco in 500 photos

The book that tells the story of San Francisco in 500 photos

Tommaso Berra · 2 weeks ago · Photography

San Francisco is one of the most fascinating cities in the United States; over the course of two centuries it has experienced the entire evolution of American civilization firsthand, fostering the birth of artistic and cultural currents that have marked the ages.
The history of San Francisco and the Bay Area more generally is now told in a beautiful volume published by Taschen and entitled “San Francisco. Portrait of a City.” Through 500 photographs it traces the early years of industrial development and the stories of the free spirits of the 1970s through the lights and fervor of the Roaring Twenties.

The volume contains images from archives and private collections, taken by some of the most celebrated photographers, who over the course of their careers have been inspired by the California city. Inside are portraits of the many innovators who have contributed to the development of the city, a place that represents “a crystal ball in which to see a preview of what will come to us in a few years,” as Michele Masneri had described it in The Passenger magazine’s recent volume devoted to the city.
The 480-page collected shots also show a city skyline far from the one we know today, dominated by the Golden Gate Bridge of which construction work from the 1930s is visible. In addition to the Bay Area’s unique climate, “San Francisco. Portrait of a City” also shows areas the multicultural soul of the city, with images of the huge Chinatown district or Fillmore, the one historically home to Jews and Japanese.
You can purchase the book on the official Taschen website.

San Francisco | Collater.al
San Francisco | Collater.al
San Francisco | Collater.al
San Francisco | Collater.al
San Francisco | Collater.al
San Francisco | Collater.al
San Francisco | Collater.al
San Francisco | Collater.al
The book that tells the story of San Francisco in 500 photos
Photography
The book that tells the story of San Francisco in 500 photos
The book that tells the story of San Francisco in 500 photos
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Japan as seen in infrared

Japan as seen in infrared

Tommaso Berra · 2 weeks ago · Photography

Hashira Yamamoto is a photographer, but he also describes himself as a traveler and researcher. Over the course of his career as an artist, he has visited 41 countries and 161 cities around the world, in which he has shot some of his photo series, to tell stories i cultures and of all the incredible people he has encountered. Over the years he has had a close look at his home nation of Japan, cultivating a passion for traditional landscapes along the Silk Road.
Yamamoto in his Asuka series has reinterpreted the tradition of historic Japanese buildings through an infrared lens, creating a dialogue between ancient and contemporary Japan to an effect that immerses traditional temples and gardens in a glitchy, vaporwave world.

The saturated colors of the photos alter the perception of a solid tradition that in some respects has remained intact over the centuries. Cultural references are not altered, architectures are not emptied of meaning, but rather taken in a new contemporary guise. Hashira Yamamoto had precisely the goal with this infrared lens to enhance even more the quiet and contemplative magic that testifies to the inherent spirituality of the places photographed. 

Japan as seen in infrared
Photography
Japan as seen in infrared
Japan as seen in infrared
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InstHunt – The 10 best photos on Instagram this week

InstHunt – The 10 best photos on Instagram this week

Giulia Guido · 2 weeks ago · Photography

Every day, on our Instagram profile, we ask you to share with us your most beautiful pictures and photographs.
For this InstHunt collection of this week, we have selected your 10 best proposals: @polae.jpg, @laurasole_79, @claudiabellati, @carolinalecce, @eli_rmn, @_eleonoram_, @teresa_scafa, @noemily_ph, @matti_b9, @ele.naus.

Tag @collateral.photo to be selected and published on the next InstHunt.

InstHunt – The 10 best photos on Instagram this week
Photography
InstHunt – The 10 best photos on Instagram this week
InstHunt – The 10 best photos on Instagram this week
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InstHunt – The 10 best photos on Instagram this week

InstHunt – The 10 best photos on Instagram this week

Giulia Guido · 1 week ago · Photography

Every day, on our Instagram profile, we ask you to share with us your most beautiful pictures and photographs.
For this InstHunt collection of this week we have selected your 10 best proposals: @zenzeroelimone_, @feebelli, @simeingolo, @davidecannavo, @_barbarac__, @valerycia, @sararotola, @saracamporesi.it, @il_salvo_, @_eleonoram_.

Tag @collateral.photo to be selected and published on the next InstHunt.

InstHunt – The 10 best photos on Instagram this week
Photography
InstHunt – The 10 best photos on Instagram this week
InstHunt – The 10 best photos on Instagram this week
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