“The Story of Dunk”, Nike’s documentary in 6 episodes

“The Story of Dunk”, Nike’s documentary in 6 episodes

Andrea Tuzio · 11 months ago · Style

It was 1985 and Nike was a little more than 10 years old, the Slam Dunk Contest at the NBA All-Star Game had been born just one year earlier and had seen Larry Nance Sr. win against Julius Erving aka Doctor J.

Basketball was beginning to become more and more popular also thanks to the push given by the “meteorite” Micheal Jordan who had hit the NBA planet in the 1984 draft. Few had understood the real impact, except a certain Sonny Vaccaro from Nike, the man who will forever change sneaker marketing and who will make the fortune of Beaverton’s company.

Until Jordan’s arrival, Vaccaro had always managed, with extreme success, to manage relations with the coaches of the American college basketball teams, who had the power to sign partnership contracts with companies for the supply of shoes for their athletes. 

1985 represents for Nike one of the fundamental turning points in the history of the company, basketball is ready to become the main American sport and Nike launches the Dunk. Conceived thanks to the restlessness of a group of young designers, the Nike Dunk basketball sneaker took very little time to become a cult even in the streetstyle world. 

The design of the sneaker itself has consolidated Nike’s role in basketball and reinforced a concept, that of wanting to create a product that improves athletes’ performance.

Basketball shoes, however, had made the “leap” into the world of fashion coming out of the parquet. The debut of Nike Dunk in 1985 with an evolved silhouette compared to her older sister, Air Force 1 born in 1982, gave a boost to basketball culture in a totally unexpected way.

Originally designed by Peter Moore, the Nike Dunk were a mash-up between different shoes: the sole was similar to the Air Jordan 1 launched a few months earlier, while the upper was a mix between the same J1 and the Nike Terminator. 

By the 1980s, college basketball had achieved widespread popularity and rivalry between universities is still one of the most exciting and spectacular things in American sport. 

Just during the summer of 1985, Nike launched the Dunk with a campaign whose slogan was the memorable “Be True to Your School”, creating 12 colorways inspired by the most important teams of the college basketball scene. That launch was the centerpiece of Nike’s College Colors program, the first campaign with strong colors associated with basketball shoes.

The teams selected were: University of Nevada Las Vegas, Arizona State, University of Iowa, Georgia Tech, Siracusa, Georgetown, University of Kentucky e University of Michigan. 

Dunks have gone beyond basketball and mod, becoming an integral part of the skate community. Thanks to lateral support, cushioning and a low profile midsole, they were perfect for skateboarding because of their incredible versatility and comfort that still make them an icon for skateboarders around the world with the Nike SB line.

To tell the legacy of this iconic sneaker, Nike has produced a 6-part documentary that will be released through Nike SNKRS entitled “The Story of Dunk”, in which we will find interviews with characters like Jeff Staple, Chris Gibbs and Luca Benini, each of whom will tell their relationship with the Dunks.

An iconic and timeless sneaker that shows how much, in a sneaker game dominated by hype, it is fundamental and essential to continue to tell history and legacy behind a pair of “simple shoes”.

Uou can take a look at the trailer and the first of the 6 parts of which the documentary is composed.

“The Story of Dunk”, Nike’s documentary in 6 episodes
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InstHunt – The 10 best photos on Instagram this week

InstHunt – The 10 best photos on Instagram this week

Tommaso Berra · 6 days ago · Photography

InstHunt is a selection of Instagram images that we have found on Instagram during the week and that we will propose to you every Friday.

Every day, on our Instagram profile, we ask you to share with us your most beautiful pictures and photographs.
For this InstHunt collection of this week we have selected your 10 best proposals: @rubencaeiropjoto, @valerycia, @fuocoescintille, @my_perfect_little_world, @_barbarac__, @jacopo_cerchi, @imagenationparis, @stefanodoffizi.ph, @cristian.perra, @mahirtasyurt.

Tag @collateral.photo to be selected and published on the next InstHunt.

InstHunt – The 10 best photos on Instagram this week
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InstHunt – The 10 best photos on Instagram this week
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The aerial and conceptual photography by Brad Walls

The aerial and conceptual photography by Brad Walls

Tommaso Berra · 6 days ago · Photography

The popular photographer Brad Walls presented “Detached, in Harmony”, his latest series of photographs inspired by the past two years of pandemic.
The point of view is aerial, which distinguishes all of Walls’ artistic production. In this latest project we don’t have the sensation of looking at the scene through a mechanical eye but with an impersonal gaze that observes women in colorful costumes moving in a desert. The blue sky annuls the depth of the background, while the space is defined only by the choreography of the subjects, and by the shadows that the sun casts on the sand. The bodies become mannequin and all distances are studied and symmetry cancels the spontaneity of movements.

Brad Walls’ “Detached, in Harmony” is one of the few cases of conceptual aerial photography. Not using a handheld camera for conceptual shots is an unusual choice, but it helps represent the emotional distance experienced by the artist during the pandemic.
“The figures are purposefully static, to symbolise how we have been frozen in time over the past 18 months.” commented Walls.
Detached, in Harmony’ placed second in the 2021 Fine Art Photography Awards ‘Conceptual’ category, and placed silver in both the prestigious PX3 awards and Moscow Fine Art Awards of 2021. The artist currently plans to exhibit ‘Detached, in Harmony’ in a solo exhibition in 2022.

Check out the artist’s work on his official website.

Brad Walls | Collater.al
Brad Walls | Collater.al
Brad Walls | Collater.al
Brad Walls | Collater.al
Brad Walls | Collater.al
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The expressions of the human body in the shots of Ophelia

The expressions of the human body in the shots of Ophelia

Collater.al Contributors · 2 days ago · Art, Photography

For some people photography is a hobby, for others, it can also become a profession, but first and foremost it is a form of expression and incredible discovery.
For Feli, aka Ophelia, photography has been gaining importance over time, and for the past year or so it has become part of her daily routine, but for a long time it was simply a seductive and fascinating art form.

Ophelia is 25 years old and lives in Hamburg, Germany. While studying to become a psychotherapist, she plays with analogue photography and creates intriguing portrait photographs.

Her photographic style is intimate, poetic and welcoming, putting the human body at the center of the discourse and using an essential aesthetic to tell the story of the purity of human emotions. The protagonists of her photographs communicate through their bodies, looks and expressions and convey opposite and complementary feelings.

Leggi anche: The analogue photography of Aurelie Lagoutte

For Ophelia, bodies offer infinite perspectives, variations and possibilities of abstraction. Portraying them in a photograph means emphasising their importance and reflecting their beauty and uniqueness.

See a selection of her shots here and follow her on Instagram to discover all her work.

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The editorial and modern shots of Dilyusa Gimadeeva

The editorial and modern shots of Dilyusa Gimadeeva

Collater.al Contributors · 2 days ago · Photography

Dilyusa Gimadeeva, better known as @dilyusa.photo on Instagram, is an extraordinary Russian photographer. Her work sees her engaged in fashion, including editorial photography, look books and photo campaigns for fashion brands.

It is precisely in this aspect that her incredible creativity makes its way: Dilyusa seems to mix the laws of photographic technique with instinct and artistic improvisation. A difficult fusion.

Her shots seem to be taken on an unknown planet, they are perfect compositions, studied in detail, halfway between vintage and modern.

Her models, struck by an electric and dazzling light, are the undisputed subjects of his photographs. They are, at the same time, protagonists and interpreters of the scene.

Dilyusa has taken editorial shots for fashion magazines such as Rebel Magazine, Flanelle Magazine, Wonderzine and Harper’s Bazaar.

Follow her on Instagram and support her work.

Words by Federica Cimorelli

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