The New York art scene is teeming with strong and multifaceted personalities, but there is one who more than others manages to draw attention to himself and his work, both when it comes to his artwork and when his projects touch on other areas, for example that of sneakers, we are talking about Tom Sachs.
The contemporary artist who lives and works in New York unveiled his latest collaboration with Nike, which resulted in the new NikeCraft General Purpose Shoe.
After sending the sneaker game into a tailspin with the Mars Yard series (1.0 and 2.0), Tom Sachs and Nike return with what promises to be the release of the year, scheduled for June 10.
Underlying the design is the concept of a tool: the shoe is something that is needed by everyone and every day, and this new NikeCraft General Purpose Shoe is designed to address “every possible scenario” to meet everyone’s needs.
“A ordinary shoe for extraordinary people”, so called it by the New York-based artist himself, who added, “I got involved with Nike in the beginning because we wanted to make a sculpture that everyone could wear”.
In terms of design, the NikeCraft General Purpose Shoe harkens back to those Nike models characterized by minimalism, such as the Killshot or Waffle One, but it does not lack Sachs’ touch from both an aesthetic and technological standpoint (molded and molded cupsole in three different blocks, microfiber collar, ultra-breathable mesh, gum midsole with EVA foam cushioning, off-white upper, and pull tabs in blue).
“It took me years to deliver value while still reflecting the standards of my studio. A great collaboration is something that no partner could do without the other, and NikeCraft has always been a 50/50 collaboration”, wanted to add Sachs on the sidelines of the presentation of his latest collaboration with Nike, emphasizing how long the project’s gestation was, a full 10 years.
The NikeCraft General Purpose Shoe will be released on June 10 at nikecraft.com.
