Today, for what were the info disclosed, the Travis Scott x fragment design x Air Jordan 1 High “Military Blue” should be released via SNKRS app but, at the time of this writing, of the most anticipated sneakers of the summer there is no trace.
However, they were released through La Flame’s official shop but immediately sold out.
What no one expected, however, is that Travis Scott and Hiroshi Fujiwara would launch a 55-second spot to promote not only the release of the Travis Scott x Fragment Air Jordan 1, but also an entire capsule collection in collaboration with fragment design by Hiroshi Fujiwara – including two tees also featuring KAWS.
The video of the commercial was posted on the Houston rapper’s Instagram profile and opens with Fujiwara wandering the streets of what appears to be a Japanese city, wearing a pair of Travis Scott x Fragment Air Jordan 1 on his foot, and entering a phone booth. The next image is of La Flame in the rain entering another booth, this time in Texas it seems, just to take Fujiwara’s phone call. Here the two have a brief conversation in which the Japanese designer invites his interlocutor to “use a fragment of his imagination”, just to recall their collab. Travis at this point, visibly annoyed, ends the call, gets into his BMW M3 E30 and disappears into the rainy Houston night.
The capsule collection released instead features a series of graphic tees, of which in collaboration with U.S. artist KAWS, two zipper hoodies, a denim and a workpant, accessories such as hats, bags, socks, a keychain, a rug and, the centerpiece of the collection, a beautiful letterman jacket.
The entire collection, which you can check out below, is available on Travis Scott’s web shop.