Universal Favourite – an Australian design studio known for its ability to blend creativity and purpose – is redefining brands through engaging storytelling and striking visual identities. Among their recent projects—When, The Dinner Ladies, and Flaus—are shining examples of their talent for creating design solutions that inspire trust and amaze audiences.
When: Making Fertility Accessible
Universal Favourite developed the identity for When, a groundbreaking initiative that, for the first time in Australia, offers at-home fertility tests and consultations with industry experts. As a pioneering service, the main challenge was balancing scientific credibility with an empathetic approach. Through emotional storytelling and a captivating visual identity, the studio created a brand that seamlessly bridges the rigor of a medical clinic with the allure of luxury cosmetic packaging. From packaging to social media, When invites open conversations about fertility, combining expert information with authentic stories.
The Dinner Ladies: A Fresh Recipe for a Legacy Brand
Founded in 2007, The Dinner Ladies has long been a trusted name for Australian families seeking ready-made meals. However, over the years, its visual identity had lost its bold essence. Universal Favourite revived the brand’s spirit by diving into its origins—from hand-drawn logos to its early days in a backyard shed—and crafting a vibrant, modern visual and verbal identity. Featuring strong typography, nostalgic illustrations, and a confident tone of voice, the rebranding reflects The Dinner Ladies’ commitment to simplifying daily life.
Flaus: Rethinking Oral Care for the Future
Planet-friendly and cutting-edge, Flaus is the first electric flosser designed with sustainability at its core. Universal Favourite went beyond typical “green branding” clichés by creating Planet Flaus—a futuristic and visionary concept where clever design aligns with environmental values. From strategy to social media, the brand invites users to envision a better future for oral care and the planet, blending accessibility and fun in an innovative way.
Each of these projects showcases Universal Favourite’s ability to craft brand identities that combine emotional resonance and functionality, solidifying their position as leaders in meaningful design. Their work goes beyond aesthetics; it’s about building identities that deeply connect with audiences while maintaining authenticity, innovation, and memorability.
