Design Venice Design Biennial, an opportunity for emerging talents
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Venice Design Biennial, an opportunity for emerging talents

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Anna Frattini
Venice Design Biennal | Collater.al

Can established and emerging designers support each other? We ask ourselves this question on the occasion of the latest edition of the Venice Design Biennial, which opens tomorrow and runs until June 18. The number of emerging designers announced this year by the design-focused Biennale is significant, including Riccardo Cenedella, Galapagos and Tadeáš Podracký. hey are all balanced by equally accomplished creatives in the design world, such as Sara Ricciardi and Elisa Ossino. This meeting and comparison clearly show how emerging talents are gaining ground, even in events like the Venice Design Biennial, providing them with a unique opportunity to engage with renowned international designers. Let’s see what this entails.

Venice Design Biennal | Collater.al

The theme of this year’s edition, curated by Luca Berta and Francesca Giubilei, is Auto-Exotic. This concept revolves around an essay by Edward Said, who already in 1978 discussed how cultural exploration of the Orient, starting from the 18th century, revealed conceptual connections with colonial practices. The allure of the exotic in Europe became intertwined with practices of political, military, and commercial hegemony. As a result, femininity, passivity, and sensuality have been redefined in the context of the Venice Design Biennial. Even globalization, as we knew it, is changing, with the dominance of Western capitalism faltering. The exotic is dying, and its definition is being overturned in the search for new meanings within our own culture.

Venice Design Biennal | Collater.al
Courtesy Galapagos

A captivating theme like Auto-Exotic can only bring together and compare designers from all over the world, both emerging and established, creating an environment of cooperation and closeness in the perfect setting. It could only be Venice – the most exotic of all Western cities – the ideal place for this meeting occasion.

Courtesy Tadeáš Podracký

In conclusion, we believe that emerging and established designers can coexist in environments like the Venice Design Biennale not only thanks to the strength of this year’s theme but also because we have recently seen it happen in Milan as well. Let’s think about Fuorisalone, particularly Alcova which stole the show from the Salone del Mobile with its massive presence of emerging talents and collectible design, as we have already discussed. Ultimetely, the meeting between emerging and established designers can only usher in a new season of dialogue and generate new horizons for the world of design.

Designdesign
Written by Anna Frattini
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