Festival des Cabanes at Villa Medici in Rome

Festival des Cabanes at Villa Medici in Rome

Giorgia Massari · 4 months ago · Design

In the context of Rome’s Villa Medici and its beautiful gardens, the Festival des Cabanes, organized by the Académie de France and open to visitors until October 1, 2023, returns with its second edition. This year there are seven site-specific projects specially created by the collectives of architects and design studios ArchiSculpteurs, Atelier CRAFT, Atelier Poem, Aurel Design Urbain, Nelson Wilmotte Architectes, Offset and orizzontale.

Festival des Cabanes | Collater.al

The works explore the concept of ephemeral and non-structural with an environmentalist gaze, through the utopia of the hut. In fact, all materials are recycled or part of an ecological approach, fitting perfectly into the context of the garden, which will host the works for the next five months.

The concept of the hut is something archaic, which has belonged to man for millennia and, at the same time, has a strong childhood reference. In both cases, the hut best sums up human adaptability and the need to build a shelter, a place that can be called “home.” Huts have always been designed with natural materials and even serve and adapt to the conformation of the place. In the context of the Festival des Cabanes this is exactly what happens: architecture enters into dialogue with nature, while the latter welcomes it, blending it into itself. Reflection is pushed toward a rethinking of the dwelling-environment relationship. “Between a house and a tree, choose the tree,” said architect Carlo Scarpa, but as true as that may be, this festival shows us how we now have the means and knowledge to find a respectful coexistence between the two seemingly opposing discourses.

Below is a look at the seven original huts and their creators, which no doubt should be appreciated live, in their natural habitat, that of the Villa Medici.

#1 La cabane Batouto by ArchiSculpteurs invites to imagine disorder and to conceive of shelter as something instinctive and poetic, immersing oneself in nature by becoming the landscape itself.

Festival des Cabanes | Collater.al
Schizzi © ArchiSculpteurs Modello realizzato da ArchiSculpteurs © François Rousseau
Schizzi © ArchiSculpteurs
Festival des Cabanes | Collater.al
Schizzi © ArchiSculpteurs Modello realizzato da ArchiSculpteurs © François Rousseau

#2 La Parasol Tree House by Atelier CRAFT is a prototype mechanical tree that reflects on the human life cycle in relation to natural cycles, particularly in the context of climate change. The structure has the function of collecting rainwater, especially at a time when rainfall is substantial and we are approaching summer rains, and redistributing water on the ground gradually during dry periods.

#3 La timidezza delle cime by Atelier Poem is a eulogy to sacred woods in which the symbolic figure is the maritime pine, the protagonist of the Roman landscape. The work is placed at the entrance to the garden, acting as a threshold, an intermediate space between outside and inside. The aesthetic effect is that of a mosaic in which an abstract transposition of the silhouette of the forest takes place.

Festival des Cabanes | Collater.al
Timidezza delle cime © Atelier Poem

#4 Tutto Sesto by Aurel Design Urbain fits into the space as an invitation for visitors to sit in the shade of the large pine trees in the garden, inspired by the moldings of Renaissance architecture. It interacts with the environment without invading it with the functional intention of containing visitors’ walking.

Festival des Cabanes | Collater.al
© Studio Aurel 2023

#5 AWA by Nelson Wilmotte Architectes is the new creation COPACABANON, is a self-contained hut designed to be placed in a solitary area. Its aesthetics inevitably hark back to traditional Japanese constructions, thanks to its simple lines and small size (8 m²) capable of containing all domestic spaces.

© Nelson Wilmotte Architetti

#6 The bridge of the project Vivere Pontis by offset stages the crossing of hedgerows and the path through a series of levels that allow for an ascent at various rates, so as to provide new perspectives on the landscape.

#7 Libraire 7L by orizzontale hosts a selection of books that highlight the interactions between architecture and nature. This selection explores the work of architects, artists, photographers and philosophers.

Festival des Cabanes | Collater.al
© orizzontale
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The success of Houseplant, Seth Rogen’s brand

The success of Houseplant, Seth Rogen’s brand

Anna Frattini · 4 months ago · Design

Houseplant is the brand founded by Seth Rogen, Michael Mohr, and Evan Goldberg that sells cannabis and more, including ceramic objects and rolling trays for smokers. Thanks to an effective marketing campaign, Houseplant – founded in 2019 – has gained a significant market share in the USA.

The accessories available on the Houseplant website are numerous, ranging from various types of ashtrays to vinyl records to listen to while enjoying the products, as well as vases and many other smoking accessories.

houseplant seth rogen

The Gloopy Collection – handmade by Felt+Fat in Philadelphia – includes curved and wavy vases, ashtrays, and candles adorned with drops of colored glass. Each piece is unique and handmade.

The key to Houseplant’s success lies in its communication, with Seth Rogen as the face of the brand. The objects feature vibrant colors and unique textures that make some products irresistible even to non-smokers.

houseplant seth rogen

A highly successful marketing operation, which also involved Airbnb last February. They organized a stay in a house inspired by the Houseplant lifestyle on three different dates. The concept behind this collaboration with Airbnb reflects the need to escape from everyday life and find oneself in a modernist villa in Los Angeles, carefully furnished according to Rogen’s brand taste.

In a video interview with Architectural Digest in the same villa, Seth Rogen emphasizes the importance of showcasing how Houseplant’s objects work within the framework designed by the brand’s creatives.

To discover more Houseplant products visit their Instagram profile.

Ph. courtesy Houseplant

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Am I happy in San Felice? The story of residential Milan’s neighborhood

Am I happy in San Felice? The story of residential Milan’s neighborhood

Giorgia Massari · 4 months ago · Design

These days, Milan’s Arch Week puts the focus on the suburbs. In particular, it asks what we can learn from these marginal areas and addresses the topic through a series of talks, round tables and workshops spread throughout the territory, involving designers and architects from all over the world. From June 2 to 11, 2023, the Lombard capital will go on a quest to discover those border areas that are often silenced but are part of an urban and social discourse that is indispensable for a city’s growth. So many were the failures, implemented especially since the 1960s and 1970s, when population growth and migration from the south led to an expansion of the city of Milan. Today, in this wake of “Around Peripheries,” we want to tell you about one of Milan’s urban and architectural success stories, a happy story just like its name. It is the satellite district San Felice, included between the municipalities of Segrate, Pioltello and Peschiera Borromeo, and designed by the genius minds of architects Vico Magistretti and Luigi Caccia Dominioni.

It must be said that much of its success is due to its original purpose. San Felice was in fact conceived to be an oasis of peace away from the chaos of the center, intended for the city’s middle class seeking tranquility. It should be noted that the residents of the neighborhood were chosen. Fifty thousand people received a letter of invitation to live in San Felice, and only those who belonged to this “élite” were actually allowed to buy. In the end, 7 thousand people, including intellectuals, artists and men of culture bought their homes in what today we can call an upper-class utopian-architectural project.

Milano San Felice | Collater.al

Like many of these “satellite” neighborhoods, the rule of self-sufficiency applies here. The neighborhood was, and still is, equipped with all the services needed by its inhabitants, including schools, stores, restaurants, bars, and an abundance of parks and green areas. In fact, much of the campaign focused precisely on the concept of escaping the concrete and city smog that invaded 1970s Milan. One of the flyers featured two children playing on asphalt, and the slogan read “Mommy, what is a meadow?” Intended to encourage, especially families, to move to this green oasis on the outskirts of Milan.

Milano San Felice | Collater.al
Golfi verdi e parquet Panga Panga, Milano San Felice, Archivio Pedroni

The whole complex was masterfully designed with a happy community in mind. Another slogan read “Walt Disney didn’t create it.” Indeed, from the models and sketches, one can see a sinuous design, in sharp contrast to the Milanese rigidity, and a strong focus on the aspect of togetherness and community. Each housing complex, including towers, condominiums and single-family cottages, is easily connected to the others and to services through pedestrian paths interspersed with large lawns, called green gulfs, thus allowing fluidity in movement and ensuring a sense of security.

Milano San Felice | Collater.al

Today Milan San Felice is still active and appears as if crystallized in time, with the facades and interiors still original, capable of taking visitors into the past. In recent months this neighborhood, which is actually little known by the Milanese themselves, has been in the spotlight thanks to the release of the huge book Golfi verdi e parquet Panga Panga edited by Elisa Di Nofa and Francesco Paleari. From the wonderful photographs, what immediately stands out are the interiors, carefully curated and designed especially for San Felice. From the beautiful design pieces, including the Lyndon chandeliers designed by Magistretti in lilac to the chairs by Cassina, or the custom-made kitchens in “Caccia red.”
In the third part of the book, however, it is interesting to read the testimonies of the residents who moved to San Felice in the 1970s, from which their enthusiasm and visionary spirit emerges. They were able to see the architects’ utopia and embrace the idea, to change their lives and be Milanese citizens but in the midst of greenery.

Milano San Felice | Collater.al
Milano San Felice | Collater.al
Milano San Felice | Collater.al
Milano San Felice | Collater.al

Credits Francesco Paleari
Golfi verdi e parquet Panga Panga, curato da Elisa Di Nofa e Francesco Paleari

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The world according to Plastique Fantastique

The world according to Plastique Fantastique

Anna Frattini · 4 months ago · Design

The immersive installations of Plastique Fantastique immediately capture attention. The goal of the duo – composed of Marco Canevacci and Yena Young – is to challenge our perception of reality, and each of their projects invites the viewer to explore imaginary scenarios. Just recently, they presented RINGdeLUXE, a site-specific installation on the Léopold-Sédar-Senghor footbridge in Paris. Plastique Fantastique’s projects go beyond simply astonishing us; they bring together art, performance, architecture, and much more. The result is a complete multisensory experience that surpasses the boundaries of convention and imagination.

In 2020 – during the pandemic – the duo presented iSphere, a futuristic sphere designed to protect against COVID-19. A few days ago, they unveiled a gigantic golden ring placed on the Léopold-Sédar-Senghor footbridge, between the Musée d’Orsay and the Jardin des Tuileries, as part of the Parisian Nuit Blanche event. This project, called RINGdeLUXE, was conceived with the idea of personifying the city and symbolizing the union between the city and the river Seine through a ring to celebrate their inseparable bond.

Last winter, the duo brought THOLOS to the Superstudio in Milan, a metaphysical installation inspired by the circular domes of ancient Greece. The image of the viewer, reflected in the columns, appeared distorted, and the black spheres in the center challenged the perception of geometry and gravity.

Plastique Fantastique questions the paradoxical nature of perception and the complexity of everything that surrounds us. The result is installations – mostly site-specific – that interact with the places, telling their stories or drawing inspiration from them.

To discover more about Plastique Fantastique’s projects, you can visit their Instagram profile.

Ph. courtesy Plastique Fantastique

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SAY TOUCHÉ sells liquid rugs

SAY TOUCHÉ sells liquid rugs

Anna Frattini · 4 months ago · Design

Surrealist, liquid, and catchy. The carpets of the South Korean brand SAY TOUCHÉ stand out for their drippy and hypnotic forms, but not only that. Available in black, green, and bordeaux, the Liquified Persian Rug takes on a great classic, the Persian carpet, revolutionizing it with a touch of irony. SAY TOUCHÉ – known for its tables, mirrors, and lamps – always seeks to add an eclectic detail to its products.

The motto of the South Korean brand reflects the desire not only to produce furnishing accessories but also works of art, and there are many objects from the brand to keep an eye on. From tables with bandana prints to a clock with a background, some of the most fun objects are the stools with fur and the iconic “muccato” clock. Even the mirrors play with deceptive shapes, as in the case of the hilarious Facetime Mirror.

For more objects from SAY TOUCHÉ, here is their Instagram profile.

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