A real retrospective on VNGRD, the brand born in 2005 as the natural result of a creative need and expression of a group of designers and artists who had lived for years in the heart of the Milan underground.
VNGRD. The Book, this is the title of the book – published by Rizzoli – that tells the story of a brand that, thanks to a naïve and self-taught approach to design and the refusal to obey the classic commercial traditions of a world now in transition, has subverted rules and questioned every aspect of creative action. A complete archive of the brand’s graphic production and design, unpublished items and several behind-the-scenes features, all enriched by contributions from Marcelo Burlon, Virgil Abloh, Massimo Torrigiani, Federico Sarica and many others.
Thanks to the direction of Giorgio Di Salvo, one of the founders, VNGRD immediately became a cult brand by lining up a series of collaborations with players such as Stüssy, SUPER, FUCT and Slam Jam, receiving the recognition among others of Kanye West and sowing the seeds that would give birth to the brand Octopus: the pattern with tentacles was in fact born as a graphic of VNGRD in 2006.
To celebrate this special relationship with the brand, Octopus has created an extremely limited production run of original Octopus VNGRD items, faithful to the first 2006 release down to the last detail.
VNGRD. The Book is already available on octopusbrand.com and through the Italian distribution network of Rizzoli, while the capsule collection and also the book are available from today December 1st at Slam Jam in via Lanza 1 in Milan.
