Some know him as Wally, others as Waldo, but everyone has looked for him at least once. “Where’s Waldo?” is one of the most popular illustrated book series, created by English illustrator Martin Handford.
Since 1987, Waldo—with his iconic red-and-white striped sweater, matching hat, round glasses, and jeans—has hidden in countless intricate illustrations.
For this Christmas, Etsy has stopped asking, “Where’s Waldo?” and decided to ask, “Who is Waldo?” This is the heart of the Christmas commercial for one of the most popular e-commerce platforms worldwide.
In the Orchard-directed campaign, we see Waldo, after traveling the world and being sought by everyone, finally returning home. It’s only when he opens a personalized gift from Etsy, received from someone special, that he truly feels seen.
