Imagine, in any day, to be called in a place to meet someone.
A person you have never seen before, with whom you have never had the opportunity to talk.
Imagine having to do with that person an activity, any one.
Imagine a first polite conversation and then your thoughts on that person.

Imagine then, suddenly, to hear some statements.
Imagine being a feminist and finding a misogynist, being a transsexual and facing a homophobic, being an activist and finding someone who does not believe in your ideologies or that destroys them.

Worlds Apart, the new chapter of Heineken’s Open Your World campaign directed by Toby Dye and created under the creative direction of Publicis, through a real social experiment, has tested the ability of people to go beyond the differences, encouraging the opening dialogue and comparison.

On the wave of one of Freddy Heineken‘s most famous quotes: “Something good is happening around a beer“, Heineken wanted some at the opposit to sip a beer together to discuss their ideals, their differences, and perhaps understand a little more than each other going beyond the preconceptions.

[youtube]https://youtu.be/8wYXw4K0A3g[/youtube]