31 Bullets, 31 posters that leave no particular room for imagination.
The award-winning Ogilvy agency has teamed up with Chicago Sun-Times to create an eloquent campaign that focuses on the excessive use of guns in America, particularly in Chicago, the city with the highest number of gunfights.

According to Sun-Times, more than 10 billion bullets are sold in the United States every year, most of which are misused and cause avoidable deaths.
Each of the posters graphically represents a specific problem or issue that is an integral part of the great and controversial debate on weapons.

The campaign, to which an entire website is dedicated, addresses the issue point by point, presenting the problems and related solutions proposed by various organizations that have been trying for years to improve the laws governing the use of weapons.

You’ll find all the posters here, but we recommend you to also read the website.