Alchemica – A post digital experience is an experimental collective exhibition that took place on June 25 in the Milanese Alkanoids studio, the agency that designed and organized it.

During the event, the Alchemica Gallery App was introduced for the first time, an augmented reality application that allows anyone to see the 16 illustrator’s boards start moving.
In fact, just pointing the camera of your smartphone to one of the illustrations they come alive on screen telling short stories.

The theme of the whole project is the future and all, from the illustrators to the Alkenoids animators, were free to interpret it according to their vision.

In December, the studio that loves the challenges, will organize the second phase of Alchemica where the whole project will be brought to a higher level and where new illustrators will be involved.

In the meantime, if you want to have fun, download the app and travel on the boards that illustrators and animators have created for you.

You can find them here or on the dedicated page.

[youtube]https://youtu.be/KHOb76FxfKw[/youtube]

[vimeo]https://vimeo.com/222315843[/vimeo]