Style A.P.C. rediscovers its roots with Jane Birkin

A.P.C. rediscovers its roots with Jane Birkin

Andrea Tuzio

A.P.C. is certainly one of the most interesting brands on the high streetwear scene. 
Founded by Jean Touitou in 1987, A.P.C. is a French clothing brand that is both authentic and approachable in its aesthetic and philosophy. While A.P.C. became known for its classic raw denim jeans, it now offers a full collection of men’s and women’s clothing and accessories that embody simple, natural elegance. Jean Touitou works with his wife, Judith Touitou, who is the brand’s artistic director. A.P.C. fully reflects the vision of its founder, composed of a minimalist and essential aesthetic. It is precisely this identity, elegant and casual, that makes A.P.C. an almost timeless brand. 

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Today A.P.C. launches a new collection in collaboration with British but naturalized French actress, singer and director Jane Birkin, already available on the French brand’s website. A true icon in the world of French culture – unforgettable the scene in Michelangelo Antonioni’s Blow-Up (1966) in which Birkin appears topless – thanks also to her love story and artistic partnership with Serge Gainsbourg.

Jean Touitou commented on the collaboration with the actress as follows:
“Jane Birkin knows how to dress. This becomes obvious when you talk to her. She also knows how to give a very literary dimension to her attraction to this material or that shape. 
For example, when talking about corduroy, she’ll talk about how she admired and was intrigued by the young French people wearing corduroy trousers in London. And it’s almost like the start of a novel. 
She’s also constantly on the lookout for a man’s suit “in which you can show up at a party without feeling ashamed of being, as the saying goes, a sheep in wolf’s clothing!”, and trousers with deep pockets that make a handbag unnecessary. 
We worked at trying to perfect all her daily outfits with her and under her guidance. I admit that, on the surface, it doesn’t look like anything special, because there’s nothing spectacular about it, except – using Jane’s own words – good basic materials that age well, because she likes to keep her clothing for years, and finishes that live up to their name. 
In reality, she was the only person we could have done this kind of work with, which is, at the same time, a kind of return to our roots in terms of the Old A.P.C. work method”

Written by Andrea Tuzio
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