The first Behind the Mac commercial was launched by Apple in June 2018, from then on different versions were made, such as the one dedicated to the world of music “Behind the Music“. 

The idea behind these videos is always the same: clips and frames of movies or videos found on the web showing famous people, but also ordinary people, working with Mac computers are edited together. Basically, Apple has turned its customers into the protagonists of their campaigns. 

A few days ago Apple Japan published its own version of Behind the Mac, this time, however, using cartoon characters that have led Japan to excel in the art of animation. Just as cartoon footage, many times the famous Apple apple becomes a heart or does not perfectly follow its shape. Despite this, the message comes loud and clear and in one fell swoop Apple Japan has managed to pay homage to both its devices and Japanese animation. 

Watch the campaign below!