Photography The relevance of Bruno Metra’s photography
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The relevance of Bruno Metra’s photography

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Anna Frattini

Bruno Metra‘s photography addresses current themes in his work, from ID 3 to FLUX, passing through CONTROL and many other projects. His photography encompasses a wide range of contemporary issues, from BritSit to ID 3, passing through CONTROL and FLUX. His reflections always mirror current topics relevant to the times we live in. In ID 3, Metra reflects on the concept of identity, challenging the idea of beauty deeply rooted in our society. This project, following ID 1 and ID 2, both in collaboration with Laurence Jeanson, examines the images that bombard us every day. Metra applies cutouts from magazines onto portraits of models, appropriating them.

Each model takes the place of another, transforming and becoming a work of art that makes us reflect on our own identity and how easily it can be manipulated. According to Metra, the editing process is one of the most significant steps, along with the concept of socially conditioned beauty. It is no longer natural but portrayed according to a specific dictate: that of appearances.

ID 3 | Elle


In CONTROL, also in collaboration with Laurence Jeanson, a model compulsively touches her face while, on the opposite screen, two hands crumple a magazine page. The two faces, juxtaposed through two adjacent videos, create a decidedly unsettling effect.

FLUX, a project very different from ID, exhibited at Galerie Quatrsixun in Brussels and Galerie Françoise Besson in Lyon, utilizes a television that cannot receive or process a series of images. This project originated from Metra’s father’s illness, as he had Alzheimer’s and preferred these abstract digital images to regular TV programs. Metra’s intention is to halt the passage of time, immortalize chaos and continuous communication, and explore how it is manipulated. 

In BritSit and GreekSit, a previous project, Metra embarks on a journey reflecting on territorial and national identity. Approaching citizens of England and Greece, the photographer invites them to sit down, talk, and share their thoughts. The act of sitting represents their place of origin or residence, becoming the common thread in this series of captivating shots where we encounter numerous unique characters.

Here is Bruno Metra’s Instagram profile if you want to discover more of his projects.

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Written by Anna Frattini
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