After 20 years, the famous fast food restaurant, founded by students James McLamore and David Edgerton, Burger King, is getting a makeover and changing its logo.
With a new font called “Flame” that of Burger King is a return to the past with a logo first used in the late ’60s.
In this rebrand, the blue is gone and the logo is brought back to its gloriously retro essence.
The American colossus, however, did not stop only to change the logo but states that this redesign will also touch the restaurants, furniture, signage and of course the famous crowns that you find inside the fast food.
A minimalist logo up to date, designed also to respect the recent commitments made for food quality, as the chain will no longer use artificial colors, flavors and preservatives, as well as its recent commitment to environmental sustainability.
“Design is one of the most essential tools we have to communicate who we are and what we value, and it plays a vital role in creating desire for our food and maximizing the guest experience,” explained Raphael Abreu, Restaurant Brands International Head of Design.