BVLGARI is collaborating with Turkish artist Refik Anadol for its latest installation, set up in Milan’s Piazza Duomo.
The work has been described by the brand as “the first AI artwork made for a luxury brand.”
The AI used by Anadol receives information from the subjects framed by the artist, in this case snakes and flowers, symbols of BVLGARI. The movement of the subjects continuously transmits information, translated into data and codes, which consequently modify the image by altering its colors.
The experience of “Serpenti metamorphosis” – this is the name of the installation – involves an environment completely covered with mirrors and screens, alienating and enveloping. The hypnotic movement of the images succeeds in best recreating the idea of metamorphosis at the base of the work.
The work will be on view in Piazza Duomo until the end of October, after which the jewelry brand and the artist will convert the work into a unique NFT, which can be purchased and whose proceeds will be donated to charity.