Style Italian craftsmanship and Japanese aesthetics. Hiroshi Fujiwara x Loro Piana

Italian craftsmanship and Japanese aesthetics. Hiroshi Fujiwara x Loro Piana

Andrea Tuzio

Collaborations are becoming an increasingly central theme in the fashion world.
While tem-ups used to be a feature of the streetwear and sportswear world, the trend has definitely changed for a while now.

Projects such as Alessandro Michele’s hack of Balenciaga with Gucci, or the one presented during the last Milan Fashion Week, which featured Fendi and Versace, have shown that these types of joint ventures have acquired a front-row seat in the work planning of the most important companies in the fashion system.

The latest in chronological order is the one presented exclusively for Hypebeast, between the Italian company world leader in the processing of cashmere, vicuña and extra-fine wools, Loro Piana, and the guru par excellence of international streetwear, Hiroshi Fujiwara.

What draws attention to this new and unexpected collaboration is the substantial difference in contexts and approach that the two players involved have been expressing for years with their work.

On the one hand we find a company that has made craftsmanship, classicism and the processing of luxury fabrics the cornerstones of its work, always remaining true to themselves without ever chasing the trends and moments that the fashion world dictates. On the other hand, there is Hiroshi Fujiwara – who we told you about here – The Godfather of Streetwear

Fujiwara is a true legend. A legacy lasting more than 30 years for one of the most influential personalities in the history of contemporary fashion and streetwear culture. A personality that has influenced, and continues to influence, street culture since 1980 and for decades to come.

With its brand fragment design interprets the contemporary language of design related to fashion and beyond, transforming every object or item into an absolute must have.

What was born from the dialogue between these two realities apparently very far apart, is a hybrid capsule collection that mixes the elegance and sobriety of Loro Piana and the design of Fujiwara. The collection consists of several work jackets, T-shirts, sweatshirts, sweaters, a series of nylon outerwear and is completed with beanie, bags and socks, of course all items are made of cashmere. 

Written by Andrea Tuzio
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