The project of the members of Invasione Creativa is unique in its kind, which manages to merge topography and typography. But let’s go step by step. 

Invasione Creativa is a communication and design studio that deals with the creation of any type of content, from TV commercials to campaigns and their CAPITALS project was born by chance, a bit like all the brilliant ideas. 

Looking on Google Maps for a street they didn’t know, the partners saw a building that, from above, looked like an “M”, maybe just the one in Milan. So it became almost a challenge, to find the letters hidden first in the map of Milan and then New York, Tokyo, up to Paris. And if you think it’s easy, maybe it’s because you tried to find the “I”, or the “L”, but try to find an “R”, or a “Q”. 

Thanks to CAPITALS it’s as if the name of a city were written by the city itself and I believe that a better representation doesn’t exist.