Changing Your Perspective advertising campaign was created by creative agency Y&R of Prague for Reporter Magazine. The magazine is a monthly newspaper that deals with topics like politics, economy and other social dynamics.
The scenes have been articulated in such a way as to create an impact “bomb” effect, which cannot fail to remain impressed on the reader’s head. Each image represents a controversial topic, in particular, it includes three that have been debated inside the magazine for a long time during the year. In the first image “Questioning Neo-nazism” one of the nazi-skin turns back to distance himself from his companions during a political rally. In “Questioning Radicalism” a girl isolates herself from the mass of believers: this scene is the strongest of the series because the woman’s face is totally uncovered, further behind the protagonist is the curious look of another faithful. Finally, “Questioning War” deals with the no less trivial topic of war.
Changing Your Perspective represents the media power, in this case of Reporter Magazine, in being able to convince the public and often to change their mind.
When a picture paints a thousand words.