The communication agency Dare.Win has set up a communication operation that is, to say the least, captivating for the iconic brand GET 27. The idea is as brilliant as it is simple: to combat the prevailing heatwave, an entire street in Paris has been repainted in green so that the temperature remains tolerable.

How is that possible?

Simple, we are talking about an extraordinary paint that is able to reduce the outside temperature by 7-9 degrees. It would be nice if this idea were also applied in our hot Italian cities! This refreshing color therapy has been renamed “GET FRESH” and you can experience it in Rue de la Butte aux Cailles until July 14.

Have a look at the website of the agency Dare.Win here.