In recent years, in the world of fashion, has created a close relationship between the brands of high fashion and streetwear. In fact, there are many luxury brands that, in order to get closer to young people and street culture, have decided to create entire collections with clothing and accessories that meet the new needs of the market. Dior is no exception. For months there have been rumors that the French fashion house is planning a collaboration with Stüssy. Today, Tuesday December 3, on the occasion of Miami Art Basel, Dior will show the world, through a catwalk, the last winter exclusive collection for men that will be on sale online and in boutiques from 2020.
The news was announced by the haute couture brand with the publication of a post on its Instagram page and, later, through an interview with WWD, in which the artistic director of the men’s line, Kim Jones, told how he was interested in creating a collaboration with Stüssy, a brand that since he was fourteen years old, has always worn and adored.
The show will take place at the Rebell Museum of Contemporary Art on the eve of the official opening to the public of Art Basel, which this year will take place from 5 to 8 December.
The show marks the official return of Shawn Stüssy, who has been absent from the fashion market since he left the brand in 1996. The partnership with Stüssy represents a new street collaboration for Kim Jones – who already in the past, when leading Louis Vuitton, proposed a line with Supreme – and further reinforces the link between fashion and sport.