“Everyone is Awesome” is the new LEGO set designed by Matthew Ashton to celebrate the diversity of his fans around the world. Launched in time for Pride Month, the set is obviously inspired by the iconic rainbow flag, a symbol of the LGBTQ+ community.
“I wanted to create a pattern that symbolizes inclusivity and celebrates everyone, no matter how they identify or who they love. Everyone is unique, and with a little more love, acceptance and understanding in the world, we can all feel freer to be our true amazing selves!”
The set is made up of 11 monochromatic mini characters and 346 pieces and finished it will stand just over 10 cm tall, making it perfect for displaying in your living room or home bookcases.
346 pieces to scream loudly that diversity is richness and that no matter the sexual orientation, we are all beautiful just as we are.
An important reminder from LEGO that each of us is unique and with a little more love, acceptance and understanding in the world, we can all feel more free.
Everyone is Awesome goes on sale June 1 to mark the start of Pride Month and will be available on LEGO.com and in LEGO stores. Here are all the photos.